Creative Direction, Project Management, & Production Services For Digital Media, Immersive Entertainment and Large-Scale Events


Michael Schwartz is an award winning Creative Director with 15+ years experience working across film, television, theatre, digital, and events. With his unique background in mixed media and large-scale theatre making, Michael is a passionate storyteller, dedicated community builder, and ardent collaborator. He employs proven forms of theatricality, interactivity, and immersion to communicate strong narratives and help companies and organizations reach tangible goals. He has worked in a wide variety of spaces including Broadway theaters, Ivy League universities, museums, beachfront estates, private homes, convention centers, and major tech company headquarters. A lifelong vegetarian and a cultural carnivore, Michael is committed to building new experiences with fingers firmly on the pulse, while crafting wonder and excitement for a contemporary audience.


  • Galas & Fundraisers
  • Concerts & Parties
  • Award Shows
  • Video Projects
  • Product Launches
  • Non-Profit Events
  • Press & Advertiser Events
  • Conventions & Conferences
  • Theatrical & Mixed Media Events


  • Creative Direction
  • Event Concept/Treatment Writing
  • Event Design & Aesthetic
  • Script, Speech, and Ghost Writing
  • Copy Writing
  • Presentation & Vocal Coaching
  • Choreography & Staging
  • Creative Consulting
  • Photography & Videography


  • Audio/Visual Design
  • Art Direction
  • Audience Cultivation
  • Entertainment Acquisition 
  • Social Media Dev & Management
  • Marketing/PR Dev & Management
  • Onsite Management
  • Event Coordination
  • Staffing & Volunteer Recruitment

Recent Projects


  • The 2017 Tony Awards (Nominee’s Luncheon at Rainbow Room, Cocktail Reception at Sofitel, and Gala/After Party at The Plaza Hotel)
  • Inbal Dror Fashion Show at Carnegie Hall
  • Uprising Of Love at the Gershwin Theatre on Broadway
  • YMA Fashion Scholarship Fund Gala at The Grand Hyatt NYC
  • The Blossom Ball at Capitale


  • Peter Pan for The Mountain Play Association at The Cushing Memorial Amphitheatre (4,000 seats, 400 team members)
  • The Drowsy Chaperone for The Yale Dramatic Association at the Yale University Theatre
  • Lost Cause at The Old Vic Theatre in London (Kevin Spacey, Artistic Director) as part of the TS Eliot US/UK Exchange


  • Spice It Up! interactive television pilot (currently in development)
  • Pre-taped segments for The 2017 Tony Awards, airing live on CBS
  • Various music, comedy and short doc videos


  • Includes Evian, Comic Con, Disney, King, HBO, Tribeca Film Festival, Pandora, Panasonic, Time Warner Cable, Nautica, Express, and Banana Republic


  • Imagine What We Can Do, an immersive, large-scale gala for the non-profit PENCIL, held at The American Museum of Natural History in NYC
  • The Annual Tommy Awards Off-Broadway for The University of Southern California
  • Various tech company workshops (Google, AOL, Spotify, General Assembly), and fundraisers (including three annual benefits on an East Hampton beachfront estate, combined gross $2m+) for the national tech education non-profit All Star Code


  • Multiple full-length TV pilots, including Montana (2016 Sundance Episodic Story Lab Finalist), Pac Heights (2016 SeriesFest Semi-Finalist), and The Fools Errand (2017 Barn Arts Residency)
  • Grant, ghost, copy and speech writing (including speeches made at The White House)
  • Non-fiction, editorial, and humor, including the blog The Adventure Addict